The phrase denotes a specific monthly subscription service offering curated cosmetic products delivered in the designated month. This offering generally includes a selection of sample and full-sized beauty and skincare items, often from well-known brands. For example, subscribers anticipate receiving a package containing products selected for seasonal relevance in October 2024.
Subscription boxes of this type provide a convenient and cost-effective method for consumers to discover new beauty products. Historically, such services have grown in popularity, allowing consumers to experiment with a variety of items without committing to full-size purchases. This model benefits both consumers and brands by fostering product discovery and potential customer acquisition.