The reference pertains to a smaller, portable quantity of a popular fragrance, Baccarat Rouge 540, offered for purchase at Sephora retail locations and through their online platform. This format allows consumers to experience the scent without committing to a full-size bottle, providing an accessible and convenient option.
Availability in a compact size lowers the initial investment, making a luxury item more attainable. This also presents the advantage of ease of transport, aligning with travel needs or on-the-go application. Furthermore, it functions as a low-risk introduction to a high-end fragrance, potentially influencing future purchasing decisions towards larger volumes. The association with Sephora underscores its accessibility and widespread availability.