The ability to locate a specific beverage product in close physical proximity to the searcher is a common functionality provided by online search engines. This functionality addresses the immediate need of a consumer to acquire a particular item, leveraging location services to filter available retailers based on distance.
Such queries are driven by convenience and a desire to minimize travel time. The relevance of these searches has increased with the proliferation of mobile devices and the development of sophisticated mapping technologies. Retailers benefit from these location-based searches as they drive foot traffic to brick-and-mortar stores, particularly when consumers seek immediate gratification or have an urgent need for the product.
