The phrase identifies a mechanism for acquiring produce and other goods from agricultural workers or suppliers through digital means. This often involves platforms or websites where consumers can purchase directly from producers, bypassing traditional retail channels. For example, an individual seeking fresh, locally sourced fruits and vegetables might utilize a service that facilitates direct transactions with farmers through an online interface.
This type of transaction offers several potential advantages, including increased transparency regarding the origin of goods, potential for supporting local economies, and access to products that may not be readily available in conventional stores. Historically, direct-to-consumer sales from agricultural producers were limited to farmers’ markets or roadside stands. The internet has expanded the reach of these producers, enabling them to connect with a wider customer base and manage orders more efficiently.
