This phrase references media content, specifically news broadcasts and reporting in the Amharic language produced by the Ethiopian Satellite Television (ESAT) network. It points to a specific category of journalistic output focused on events and issues relevant to Amharic-speaking audiences, often with a focus on Ethiopian affairs.
Such media plays a significant role in disseminating information, shaping public opinion, and fostering dialogue within the Ethiopian diaspora and among Amharic speakers worldwide. Its historical context is rooted in periods of political change and the need for alternative perspectives on Ethiopian news and current events. This type of media has often served as a platform for voices critical of the ruling government, providing information not readily available through state-controlled channels.
