The phrase references a type of social activity centered around viewing the motion picture The Fellowship of the Ring, the first installment in The Lord of the Rings film trilogy. This activity incorporates the consumption of alcoholic beverages contingent upon specific events or occurrences within the film’s narrative. For example, a participant might be required to take a drink whenever a particular character appears on screen, or when a certain word or phrase is spoken.
Such pastimes offer a communal viewing experience that can enhance social interaction and engagement with the source material. Historically, the adaptation of media into interactive games, particularly those involving consumption, has served as a means to foster shared experiences and deepen appreciation for the work in question. This particular format blends cinematic entertainment with participatory elements, fostering a more lively and potentially humorous viewing occasion.