New American Funding is a mortgage lender operating in the United States. The Better Business Bureau (BBB) is a non-profit organization that focuses on marketplace trust, rating businesses based on a variety of factors including customer complaint history, business practices, and transparency. A company’s BBB rating and profile serve as a resource for consumers researching businesses before making a purchase or engaging their services. For example, a potential borrower might consult New American Fundings profile on the Better Business Bureau website to understand the company’s customer service track record.
The relationship between a company like New American Funding and the Better Business Bureau is significant because a positive BBB rating can increase consumer confidence and attract new customers. Conversely, a negative rating may deter potential borrowers. Historically, the BBB has played a crucial role in consumer protection by providing a platform for resolving disputes and promoting ethical business conduct. A company’s engagement with the BBB, including its responsiveness to complaints, directly affects its standing within the community and its perceived reliability.
