The phrase identifies a specific type of baked good offered by Great Harvest Bread Company that is formulated without gluten. This is intended to provide an alternative for individuals with celiac disease, gluten intolerance, or those who choose to avoid gluten for other health reasons. The product seeks to replicate the taste and texture of traditional bread while adhering to dietary restrictions.
Such offerings are important because they expand dietary options for a significant segment of the population. Historically, gluten-free baked goods often faced challenges in achieving palatable taste and texture. Improvements in gluten-free flours and baking techniques have led to products that more closely resemble traditional counterparts. This benefits consumers seeking both nutritional and gustatory satisfaction.