The process of accompanying an individual to a Planet Fitness location under the terms of a Planet Fitness membership’s guest privileges is a defined procedure. Planet Fitness memberships often include provisions that allow members to bring a guest to the gym. This guest typically has access to the facility’s amenities and equipment under the supervision and responsibility of the sponsoring member. An example includes a Black Card member facilitating a workout session for a friend at their local Planet Fitness.
The ability to facilitate gym access for a guest offers several advantages, primarily promoting exercise and wellness amongst potential new members. It provides an opportunity for individuals unfamiliar with Planet Fitness to experience the gym environment firsthand, potentially leading to increased membership acquisition. Historically, this feature has been implemented as a customer acquisition and retention strategy, leveraging existing members to introduce new individuals to the Planet Fitness brand and facilities.
