This financial tool represents a co-branded payment card specifically designed for business owners and operated in partnership between General Motors (GM) and Marcus by Goldman Sachs. It offers rewards and benefits tailored toward automotive-related purchases and business expenses. As an example, cardholders might accumulate points redeemable toward the purchase of a new GM vehicle or for statement credits.
Its significance lies in providing a way for businesses, particularly those with automotive needs or loyal to the GM brand, to accrue value from their everyday spending. Potential benefits include earning accelerated rewards on specific categories of purchases, access to introductory APR periods, and opportunities to reduce the overall cost of vehicle acquisition or maintenance. The historical context involves a shift toward co-branded cards that offer more targeted incentives compared to generic rewards programs.
