The practice of using SMS and MMS to communicate with customers regarding automotive sales, service, and related information is becoming increasingly prevalent. This communication method allows dealerships to send appointment reminders, promotional offers, and service updates directly to customers’ mobile devices. For example, a dealership might send a text message confirming a customer’s upcoming oil change appointment or notifying them of a new incentive on a popular vehicle model.
The rise in adoption of this method stems from its efficiency and the high open rates associated with text messages, significantly surpassing those of email. It provides a direct and immediate channel for conveying important details, enhancing customer service, and driving sales. Its historical context involves the evolution of mobile technology and a shift towards personalized communication strategies in the automotive industry, offering a more convenient and accessible alternative to traditional phone calls and postal mail.
