This resource is a compilation, maintained by People for the Ethical Treatment of Animals, of companies that have verifiably pledged not to conduct, commission, pay for, or allow any tests on animals for their products. It serves as a guide for consumers seeking cosmetics, personal care items, and household products that align with ethical principles regarding animal welfare. For example, if a consumer is looking for a shampoo and wants to ensure it was not tested on animals, they could consult this list to find brands that meet this criteria.
The importance of this compilation lies in its contribution to reducing animal suffering within the consumer product industry. By providing accessible information, it empowers individuals to make informed purchasing decisions that support cruelty-free practices. Historically, the creation and popularization of such lists have played a significant role in pressuring companies to adopt more humane testing methodologies and abandon animal testing altogether. This resource builds consumer trust, giving a clear indicator of companies who care about animal welfare, and thereby increasing sales for companies on the list.
