The act of gaining followers on the Poshmark platform, a social commerce marketplace, represents a user’s desire to stay updated on another user’s closet activity. This includes new listings, price reductions, and any other updates that might interest potential buyers. For example, a shopper interested in vintage clothing may follow a user who regularly lists vintage items.
Building a strong following provides several benefits. It increases visibility for listed items, expanding the potential customer base beyond those who actively search for specific products. A larger follower count also contributes to a perception of credibility and trustworthiness, potentially encouraging purchases. Historically, the “follow” function on social commerce platforms has served as a primary mechanism for personalized curation and discovery.
