This firearm is a .22 caliber rifle sold under the “Revelation” brand name by Western Auto stores. Model 100 designates a specific variant within the Revelation line, chambered for .22 Short, Long, and Long Rifle cartridges. These rifles were typically manufactured by established firearms companies and re-branded for sale through Western Auto’s retail network.
The significance of these rifles lies in their accessibility and affordability. They provided a reliable and inexpensive option for target practice, small game hunting, and general recreational shooting. Historically, Western Auto was a prominent retailer, and its branded firearms allowed many individuals to own a rifle who might not have otherwise been able to afford one from a traditional gun store.
Further investigation into specific markings, production dates, and the manufacturer can reveal more detailed information about the rifle’s history, value, and potential performance characteristics. Identifying the original manufacturer, such as Marlin or Savage, can unlock access to detailed parts lists, repair manuals, and user guides relevant to this specific model.
1. Retailer Branding
The story of the .22 rifle sold by Western Auto under the “Revelation” name is fundamentally intertwined with the concept of retailer branding. Western Auto, a prominent chain store of the mid-20th century, didn’t manufacture firearms. Instead, it contracted with established gunmakers to produce rifles and other products, then re-branded them with its own name or a house brand like “Revelation.” This was a calculated business decision to offer customers a familiar and trusted retail experience while expanding their product catalog without investing in manufacturing infrastructure. The Model 100, in essence, was a testament to this strategy a product sourced from a known manufacturer, likely Marlin or Savage, but presented to the consumer as a Western Auto exclusive.
The importance of this retailer branding extends beyond mere product labeling. It created a perception of value and reliability tied to the Western Auto name. Customers trusted the retailer, and that trust transferred to the products bearing its brand. This allowed Western Auto to compete with established firearms manufacturers by offering a more affordable option. The practical significance of understanding this connection is that it provides insight into the market dynamics of the time. It shows how retailers used their brand recognition to build customer loyalty and offer competitive pricing, influencing consumer behavior and shaping the landscape of firearm ownership.
The “Revelation” Model 100 stands as a tangible example of how retailer branding effectively democratized access to firearms. By leveraging established manufacturing expertise and applying their own trusted brand, Western Auto put a .22 rifle into the hands of countless individuals who might not have otherwise been able to afford one. While the rifle itself was a functional and reliable piece of equipment, its significance lies in its representation of a broader economic strategy and the way retailers shaped consumer landscapes. The challenge now is appreciating such historical business models and their impact on product accessibility.
2. .22 Caliber
The .22 caliber, a diminutive round with a long history, stands as the beating heart of many a rifle, including the Western Auto Revelation Model 100. Its relevance extends far beyond simple ballistics; it represents an entry point, a tool for learning, and a cartridge deeply woven into the fabric of American sporting culture. Understanding the .22 caliber is essential to understanding the appeal and purpose of the Model 100.
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Affordability and Accessibility
The primary virtue of the .22 caliber is its low cost. Ammunition is readily available and inexpensive compared to larger calibers. This makes it an ideal choice for individuals on a budget, enabling frequent practice and skill development without substantial financial strain. The Revelation Model 100, chambered in .22, inherits this benefit, providing an accessible firearm and cartridge combination that reduces financial barriers to entry into shooting sports. For generations, aspiring marksmen have cut their teeth on .22 rifles, honing skills before transitioning to more powerful and expensive alternatives.
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Low Recoil and Ease of Use
The nearly negligible recoil of the .22 caliber makes it exceptionally manageable, especially for new shooters, youth, and those sensitive to recoil. This low recoil, coupled with simple operation, facilitates learning fundamental shooting techniques without the distraction or discomfort associated with more potent rounds. In the context of the Revelation Model 100, this translates to a user-friendly experience, inspiring confidence and promoting accuracy. The absence of a powerful kickback allows the shooter to focus on sight alignment, trigger control, and breathing, fostering good habits that carry over to other firearms.
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Versatility and Application
While not suitable for all hunting scenarios, the .22 caliber possesses considerable versatility. It is effective for small game hunting, pest control, and target shooting. Its relatively low power reduces the risk of over-penetration, making it a safer choice in populated areas. The Revelation Model 100, chambered in .22, can therefore serve multiple purposes, from plinking cans in the backyard to dispatching nuisance animals on a farm. This flexibility contributes to its lasting popularity as a general-purpose rifle.
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Historical Significance and Training
The .22 caliber occupies a distinguished place in firearms history. It has been used for military training, Olympic competitions, and countless hours of recreational shooting. Its ubiquity has made it a staple in American households for generations. The Revelation Model 100, by virtue of its .22 caliber chambering, participates in this legacy. It represents a connection to a time when firearms were more commonly used for education and skill development, rather than solely for defense or hunting larger game. It’s a link to a history of responsible gun ownership and marksmanship.
In sum, the .22 caliber’s affordability, low recoil, versatility, and historical significance render it ideally suited to the role played by the Revelation Model 100. This rifle, chambered in .22, represents an accessible and practical tool for learning, recreation, and small game hunting, embodying the virtues of a cartridge that has stood the test of time and continues to shape the experiences of shooters worldwide.
3. Bolt-action mechanism
The interaction between a Western Auto Revelation .22 rifle, Model 100, and its bolt-action mechanism is central to understanding the rifle’s inherent simplicity and reliability. This mechanism, a deliberate and manual process of loading and ejecting cartridges, is a defining characteristic that shapes the rifles operation and its user experience.
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Simplicity and Reliability
The bolt-action’s core strength is its straightforward design. A rotating bolt, manipulated by the user, extracts a spent cartridge, cocks the firing pin, and chambers a fresh round. This relative lack of complexity translates to increased reliability, with fewer parts susceptible to malfunction. In the case of the Model 100, this direct and uncomplicated action contributes to its longevity and consistent performance, even under less-than-ideal conditions. The rifle demands user involvement at every stage of the firing process, fostering a direct connection between the shooter and the mechanics of the firearm.
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Accuracy and Precision
The inherent rigidity of a bolt-action design contributes to accuracy. With fewer moving parts during the critical moment of firing, there is less potential for unwanted movement or vibration that could disrupt the shot. This translates to increased consistency and the ability to achieve tighter groupings on the target. While not a match-grade target rifle, the Model 100 benefited from this characteristic of the bolt-action, providing a platform for reasonably accurate shooting for recreational purposes and small game hunting. The solid lockup of the bolt ensures proper alignment of the cartridge with the barrel, minimizing any deviation in trajectory.
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User Engagement and Control
The bolt-action mechanism necessitates deliberate and mindful operation. The user must consciously cycle the bolt after each shot, fostering a greater sense of control and awareness of the firearm’s status. This deliberate action promotes safety, as it provides a visual and tactile confirmation of the chamber’s condition. The Model 100, with its bolt-action, encourages responsible gun handling and marksmanship skills. The rhythmic cycle of bolt manipulation becomes an integral part of the shooting experience, reinforcing proper technique and promoting a focused state of mind.
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Historical Context and Design Legacy
The bolt-action design has a long and storied history, dating back to the 19th century and playing a crucial role in military and sporting firearms alike. The Model 100, employing this established mechanism, represents a continuation of this legacy. It reflects a design philosophy that prioritizes simplicity, reliability, and user control. The timeless nature of the bolt-action design is evident in its enduring popularity, even in an era of more technologically advanced firearms. It stands as a testament to the effectiveness of a well-engineered mechanical system that has proven its worth over generations.
The union of the Model 100 and the bolt-action mechanism created a rifle that was accessible, reliable, and conducive to responsible gun ownership. The manual operation, while perhaps slower than semi-automatic alternatives, fostered a direct connection between the shooter and the firearm, promoting skill development and a deeper understanding of firearms mechanics. The Model 100, in its reliance on the bolt-action, became a symbol of simplicity and enduring design, representing a time when functionality and user engagement were paramount.
4. Mass-market availability
The Western Auto Revelation .22 rifle, Model 100, occupies a unique position in the history of American firearms, largely due to its mass-market availability. It wasn’t a weapon of war or a prized collector’s item, but a tool deliberately designed and distributed to reach a wide swathe of the population. This access, driven by business strategies of the time, shaped the rifle’s purpose and its impact on recreational shooting.
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Strategic Retail Partnerships
The availability of the Model 100 stemmed directly from Western Auto’s business model. As a widespread retail chain, Western Auto leveraged its existing network to distribute the rifle. This was not a niche product sold through specialty gun shops, but an item found alongside automotive parts and household goods. This placement significantly expanded its reach, making it readily accessible to customers who might not have otherwise considered purchasing a firearm. The store’s locations in rural and suburban communities placed the rifle within easy reach of potential buyers, reducing the barriers to ownership.
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Competitive Pricing and Affordability
Mass-market availability also meant competitive pricing. Western Auto aimed to provide an affordable option, undercutting prices found at specialized gun stores. This was achieved through bulk orders from manufacturers and strategic branding, presenting the rifle as a value proposition. This affordability made the Model 100 attractive to families, young shooters, and those seeking a general-purpose firearm without a significant financial investment. It democratized access to shooting sports, allowing more individuals to participate.
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Simplified Sales Processes
Compared to the more stringent regulations of today, the sales process for firearms during the Model 100’s era was less complex. While not entirely unregulated, the ease of purchase at a retail chain like Western Auto contributed to its wider distribution. The focus was on sales volume, and the relative lack of bureaucratic hurdles made it easier for customers to acquire the rifle. This streamlined process facilitated its penetration into households across the country. However, the historical context necessitates consideration of the evolving regulations and societal attitudes towards firearms.
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Targeted Marketing and Advertising
Western Auto actively promoted the Revelation rifles through its catalogs and in-store displays. These marketing efforts emphasized the rifle’s practicality, affordability, and suitability for recreational shooting and small game hunting. By targeting a broad audience, Western Auto successfully cultivated demand and increased sales volume. The advertising campaigns highlighted the rifle’s ease of use and reliability, appealing to those new to firearms. This targeted approach solidified the Model 100’s position as a mass-market product, readily available and widely recognized.
The mass-market availability of the Western Auto Revelation .22 rifle, Model 100, was a deliberate strategy driven by retail partnerships, competitive pricing, simplified sales processes, and targeted marketing. These elements combined to make the rifle accessible to a wide range of consumers, shaping its role as a tool for recreation and an entry point into shooting sports. This availability, however, is also a reminder of a different era, one where firearms were more easily obtained and the societal implications of such accessibility continue to be debated and re-evaluated.
5. Budget-friendly
The narrative of the Western Auto Revelation .22 rifle, Model 100, cannot be fully appreciated without acknowledging its central tenet: affordability. It was a rifle conceived not for elite marksmen or professional hunters, but for the everyman. This inherent commitment to being budget-friendly shaped its design, its marketing, and ultimately, its place in the history of American firearms. The connection between the Model 100 and its accessible price point is not merely coincidental; it is causal. Western Auto deliberately sought to provide a firearm that wouldn’t break the bank, knowing that accessibility was the key to wider adoption. This meant simpler mechanics, less elaborate finishing, and a focus on functionality over aesthetics. The result was a rifle that might not have been the prettiest on the rack, but one that reliably put .22 rounds downrange without emptying the buyer’s wallet. This focus made shooting sports achievable for many families.
This affordability played a critical role during an era where disposable income was often limited. A father teaching his son to shoot, a farmer controlling pests around his property, or a young man enjoying a day of target practice these scenarios became more commonplace because of the Model 100’s accessible price. Consider a family in the 1960s, struggling to make ends meet. The prospect of purchasing a high-end hunting rifle might have been entirely out of reach. However, the Revelation .22, offered at a price that aligned with their budget, provided a pathway to outdoor recreation and skill development. Stories of similar situations echo across the decades, cementing the Model 100’s role as a democratizing force in the world of firearms. Moreover, the budget-friendly nature extended beyond the initial purchase. Ammunition for .22 caliber rifles was, and remains, relatively inexpensive, ensuring that the cost of using the Model 100 remained within reach for the average shooter.
The impact of this budget-friendly approach extends beyond individual stories. It underscores a broader trend in American consumerism the desire for value and practicality. The Model 100 wasn’t designed to impress; it was designed to perform its intended function at an acceptable cost. This philosophy resonated with a large segment of the population, contributing to the rifle’s widespread adoption. While modern firearms technology has undoubtedly advanced, the legacy of the Model 100 serves as a reminder that affordability can be a powerful driver of adoption and a key ingredient in shaping the history of a product. It presents a challenge to contemporary manufacturers: how to balance technological innovation with the need to create accessible and affordable options for all levels of shooter, ensuring the enjoyment of shooting sports remains attainable for future generations.
6. Recreational use
The Western Auto Revelation .22 rifle, Model 100, found its niche not on battlefields or in the hands of expert marksmen, but in the realm of recreational shooting. It was a tool for leisure, a vehicle for skill development, and a facilitator of outdoor experiences for countless individuals and families. The story of this rifle is inextricably linked to the concept of recreational use, shaping its design, its market, and its lasting legacy.
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Plinking and Target Practice
Perhaps the most common application of the Model 100 was for simple plinking and target practice. Setting up tin cans or paper targets in a safe location and honing marksmanship skills was a popular pastime. The rifle’s inherent accuracy, combined with the affordability of .22 ammunition, made it an ideal choice for honing basic shooting techniques. In many rural and suburban communities, the Model 100 became a staple, providing hours of entertainment and fostering a sense of accomplishment. The simple act of repeatedly hitting a target instilled a sense of confidence and skill, contributing to the rifle’s widespread appeal.
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Small Game Hunting
Beyond target practice, the Model 100 served as a practical tool for small game hunting. Squirrels, rabbits, and other small animals were often pursued for both sport and sustenance. The .22 caliber proved effective for these tasks, providing sufficient power without excessive noise or risk of over-penetration. For many families, hunting small game with the Model 100 became a cherished tradition, passing down skills and values from one generation to the next. The rifle became a symbol of self-sufficiency and a connection to the natural world.
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Introduction to Firearms Safety and Responsibility
The Model 100 often served as a first firearm for young shooters, providing an opportunity to learn about gun safety and responsible handling. Under the supervision of experienced adults, children were introduced to the fundamental principles of safe gun ownership, including proper storage, handling, and cleaning. The rifle became a tool for instilling respect for firearms and promoting ethical behavior. These early experiences shaped attitudes towards gun ownership and contributed to a culture of responsible gun handling within families and communities.
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Father-Son Bonding and Family Traditions
The Model 100 played a significant role in fostering family traditions and strengthening bonds between fathers and sons. A trip to the shooting range or a hunting excursion often served as a rite of passage, providing opportunities for fathers to impart knowledge and values to their children. The shared experience of shooting and hunting created lasting memories and strengthened family connections. The Model 100 became a symbol of these shared experiences, representing a tangible link to cherished traditions and family history.
The Western Auto Revelation .22 rifle, Model 100, was more than just a firearm; it was a vehicle for recreational activities, a tool for skill development, and a symbol of family traditions. Its accessibility and affordability made it a popular choice for those seeking a simple and reliable rifle for recreational use. The legacy of the Model 100 lies not in its technical sophistication, but in its ability to bring joy, skill, and connection to countless individuals and families. Its historical imprint remains as a reminder of a time when firearms were often seen as tools for recreation and a means of connecting with the outdoors.
7. Simple design
The Western Auto Revelation .22 rifle, Model 100, occupies a space in firearms history defined not by innovation, but by fundamental utility. At the core of its appeal was an unassuming design, a conscious choice to prioritize function over embellishment. This simplicity wasn’t a limitation; it was a deliberate design philosophy that shaped its accessibility, reliability, and ultimately, its enduring presence in American households.
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Reduced Manufacturing Costs
The simplicity of the Model 100 directly translated to lower production expenses. Fewer intricate parts, less machining, and a streamlined assembly process allowed Western Auto to offer the rifle at a competitive price point. It was a practical business decision that broadened the rifle’s market appeal, reaching customers who might have been priced out of more elaborate firearms. The lack of intricate engravings or specialized materials further contributed to cost savings, reinforcing the rifle’s budget-friendly image. It was not about compromising quality, but about optimizing design for efficiency.
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Ease of Maintenance and Repair
The straightforward mechanics of the Model 100 made it remarkably easy to maintain and repair. With fewer moving parts and a logical design, troubleshooting issues became a manageable task, even for those without extensive gunsmithing knowledge. This was a significant advantage for owners living in rural areas or those who preferred to handle their own repairs. The accessibility of replacement parts, combined with the rifle’s simple construction, ensured its longevity and continued functionality. The design minimized complexity, maximizing the rifles usable life.
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Intuitive Operation
The lack of complex features made the Model 100 incredibly user-friendly, especially for novice shooters. The bolt-action mechanism, the loading process, and the overall operation were intuitive and easy to grasp. This simplicity made it an ideal choice for introducing young shooters to the fundamentals of firearms safety and marksmanship. The rifle’s straightforward design instilled confidence in new users, reducing the intimidation factor often associated with more complex firearms. This accessibility enhanced the shooting experience, promoting skill development and responsible gun handling.
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Durable Reliability
The inherent robustness of a simple design contributed to the Model 100’s renowned reliability. With fewer points of failure, the rifle was less prone to malfunctions, even under demanding conditions. This durability was a crucial selling point, ensuring that the rifle would perform consistently over time. Its ability to withstand regular use and exposure to the elements solidified its reputation as a dependable tool. The focus on essential components and a reduction of unnecessary complexities resulted in a rifle that was built to last. Simplicity in design equaled robustness in the field.
The simple design of the Western Auto Revelation .22 rifle, Model 100, was not a shortcoming; it was its defining strength. It enabled affordability, ease of maintenance, intuitive operation, and durable reliability. These attributes made it a popular choice for recreational shooting, small game hunting, and introducing new shooters to the world of firearms. The Model 100’s legacy serves as a reminder that sometimes, the most effective designs are the simplest ones, prioritizing function and accessibility over unnecessary complexity.
Frequently Asked Questions
The following questions often arise when considering the Western Auto Revelation .22 rifle, Model 100. These answers aim to clarify common points of inquiry and provide accurate information.
Question 1: Who actually manufactured the Revelation Model 100? Western Auto was just a retailer, after all.
The Revelation Model 100, while branded by Western Auto, was produced by a third-party firearms manufacturer. Historical records and design characteristics suggest that Marlin Firearms was the likely source, though Savage Arms remains a possibility. These manufacturers produced the rifle according to Western Auto’s specifications, allowing the retail chain to offer a branded firearm without the expense of in-house production. Identifying the original manufacturer through specific markings, if present, can unlock further information.
Question 2: Is it safe to fire modern .22 ammunition in a Revelation Model 100?
Generally, yes, the Revelation Model 100, designed for .22 Short, Long, and Long Rifle cartridges, can safely fire modern ammunition of the same type. However, caution is paramount. The rifle’s age necessitates a thorough inspection by a qualified gunsmith before firing. This inspection should assess the barrel’s condition, the bolt’s integrity, and the overall safety of the firing mechanism. Using high-velocity or hyper-velocity ammunition is generally discouraged, as it may accelerate wear and tear on the aging firearm. Standard velocity .22 LR is typically the safest choice.
Question 3: The rifle is quite old. Are parts readily available for the Revelation Model 100?
Finding replacement parts for the Revelation Model 100 can present a challenge, but it’s not insurmountable. Since the rifle was likely manufactured by Marlin or Savage, parts compatible with those brands’ equivalent models may be suitable. Online retailers specializing in vintage firearm parts are a valuable resource. Gun shows and local gunsmiths may also possess or be able to source the necessary components. Identifying the original manufacturer significantly increases the likelihood of finding appropriate replacements. Patience and persistence are key.
Question 4: What is the approximate value of a Revelation Model 100 in good condition?
The value of a Revelation Model 100 is largely dependent on its condition, originality, and the presence of any original accessories. Rifles in excellent condition, with minimal wear and all original parts, command higher prices. A rifle with significant rust, damage, or replaced parts will be worth considerably less. As a general guide, prices typically range from \$75 to \$200, but this can vary significantly based on specific circumstances. Consulting online firearm marketplaces and local gun shops can provide a more accurate assessment of current market value.
Question 5: Was the Revelation Model 100 ever recalled?
There is no widely documented history of a general recall for the Revelation Model 100. However, this does not guarantee the absence of potential safety concerns. Given the rifle’s age, a comprehensive inspection by a qualified gunsmith is always recommended before firing. Any signs of damage, wear, or malfunction should be addressed immediately. Responsible firearm ownership necessitates prioritizing safety above all else.
Question 6: Is it legal to modify the Revelation Model 100?
Modifying the Revelation Model 100, as with any firearm, is subject to federal, state, and local laws. Altering the rifle’s barrel length, adding a suppressor, or making any modifications that violate applicable regulations can result in severe legal consequences. It is the owner’s responsibility to understand and comply with all relevant laws before making any alterations to the firearm. Consulting with legal counsel specializing in firearms law is advisable before undertaking any modifications.
The information provided here is intended for informational purposes only and should not be considered legal or professional advice. Always consult with qualified experts before handling, modifying, or using any firearm.
Further exploration into the rifle’s maintenance and operational specifics can provide a more complete understanding.
Navigating Ownership
The Western Auto Revelation .22 rifle, Model 100, represents a tangible connection to a past era of American sporting life. However, preserving and maintaining such a legacy requires diligent care and informed decisions. This guide provides crucial tips for owners and prospective buyers, emphasizing responsible handling and long-term preservation.
Tip 1: Prioritize a Competent Gunsmith Inspection
Before even considering firing this rifle, secure the services of a qualified gunsmith specializing in vintage firearms. Years of disuse, improper storage, or previous repairs can compromise the rifle’s safety. A thorough inspection will reveal potential issues like metal fatigue, bore obstructions, or firing pin malfunctions that are not readily apparent.
Tip 2: Identify the True Manufacturer
While branded as “Revelation,” the rifle’s lineage traces back to established manufacturers such as Marlin or Savage. Researching the subtle markings and design details can reveal the true manufacturer. This information is invaluable when seeking replacement parts or consulting repair manuals. Do not rely solely on the “Revelation” name; delve deeper into its origins.
Tip 3: Employ Proper Cleaning Techniques
Aggressive solvents and modern cleaning methods may damage the bluing or wood finish on a vintage rifle. Opt for specialized cleaning products designed for antique firearms. A gentle approach, combined with patience, is essential to preserving the rifle’s aesthetic and historical value. Avoid abrasive materials that can scratch or remove the original finish.
Tip 4: Exercise Restraint with Ammunition Selection
While the Model 100 is chambered for .22 Short, Long, and Long Rifle cartridges, avoid the temptation to use high-velocity or hyper-velocity ammunition. These rounds generate greater pressures that can accelerate wear and potentially damage the aging receiver. Standard velocity .22 LR is the safest and most appropriate choice for preserving the rifle’s integrity.
Tip 5: Implement Careful Storage Procedures
Proper storage is crucial for preventing rust and corrosion. Store the rifle in a climate-controlled environment, away from moisture and direct sunlight. Apply a thin coat of gun oil to all metal surfaces before storing. Consider using a silicone-impregnated gun sock or case for added protection. Neglecting proper storage can negate all other preservation efforts.
Tip 6: Document all findings and repairs.
Keep a detailed record of all inspections, repairs, and part replacements. This documentation will be invaluable for future maintenance and can also increase the rifle’s value as a historical artifact. Include photographs and detailed descriptions of any work performed.
By adhering to these tips, owners of the Western Auto Revelation .22 rifle, Model 100, can ensure its safe operation and preserve its legacy for future generations. This rifle is not merely a tool; it is a tangible link to a bygone era and deserves to be treated with respect and care.
The essence of responsible firearm ownership extends beyond these tips. The principles of safety, preservation, and historical awareness form the foundation for a mindful approach. These are the building blocks for a thorough maintenance and operation plan.
The Enduring Echo of the Revelation
The exploration of the Western Auto Revelation .22 rifle Model 100 reveals more than just a simple firearm. It uncovers a narrative of accessible recreation, a bygone era of mass-market retail, and a testament to the virtues of simple design. From its budget-friendly price point to its widespread availability, the Model 100 reflects a time when shooting sports were within reach for many, and a dependable rifle was a common fixture in households across the nation.
Though decades have passed since its peak popularity, the echo of the Western Auto Revelation .22 rifle Model 100 persists. It serves as a reminder of a different landscape, where practicality and affordability often outweighed technological complexity. It prompts a reflection on the evolving nature of firearms ownership, and the importance of preserving both the physical artifact and the stories it holds. Consider the responsibility that accompanies owning such a piece of history, and ensure its safe passage to future generations, along with the lessons it imparts.
